Sustainable Marketing and Its Impact on Improving Banking Service Quality: A Study on Republic Bank Branches - Tripoli - Libya
Authors
Dr. Faraj Ali Ammar Nasr
Abstract
The study aimed to identify the impact of sustainable marketing across its dimensions (economic, environmental, and social) on improving banking service quality at Republic Bank branches in Tripoli. Utilizing a descriptive-analytical approach, data was collected via a questionnaire distributed to a random sample of 386 respondents. The findings revealed a statistically significant impact of sustainable marketing on banking service quality, explaining 51.4% of the variance in service quality.
Keywords
(Sustainable Marketing, Economic Dimension, Environmental Dimension, Social Dimension, Service Quality)
How to cite
Dr. Faraj Ali Ammar Nasr (2023). Sustainable Marketing and Its Impact on Improving Banking Service Quality: A Study on Republic Bank Branches - Tripoli - Libya. Al-Afaq Scientific Journal, Volume 4, Issue 10.